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Threads / Less Healthy Food And Drink Advertising Restrictions / Timeline
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Less Healthy Food And Drink Advertising Restrictions

The Department for Digital, Culture, Media & Sport and Department of Health and Social Care are implementing restrictions on advertising and promotions of food and drink high in fat, sugar, and salt, using the 2018 Nutrient Profiling Model to identify less healthy products. The policy covers advertising restrictions by location and price, with exemptions for brand advertising under consideration. The Sugar in Food and Drinks Bill is the primary legislative vehicle, currently in active development with government responses to public consultation completed.

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2026

7 events
29 Apr 2026 | Written question Department of Health and Social Care linked

To ask the Secretary of State for Health and Social Care, what assessment his Department has made of the practical achievability of product reformulation in relation to the 2018 Nutrient Profile Model

To ask the Secretary of State for Health and Social Care, what assessment his Department has made of the practical achievability of product reformulation in relation to the 2018 Nutrient Profile Model.

▤ View document · ↗ GOV.UK
29 Apr 2026 | Written question Department of Health and Social Care linked

To ask the Secretary of State for Health and Social Care, what assessment his Department has made of the suitability of using estimated free sugars data within the 2018 Nutrient Profile Model for regu

To ask the Secretary of State for Health and Social Care, what assessment his Department has made of the suitability of using estimated free sugars data within the 2018 Nutrient Profile Model for regulatory purposes.

▤ View document · ↗ GOV.UK
29 Apr 2026 | Written question Department for Digital, Culture, Media & Sport linked

To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the potential impact of the proposed Code of Practice on the physical activity sector; and what c

To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the potential impact of the proposed Code of Practice on the physical activity sector; and what consultation she has undertaken with representatives …

▤ View document · ↗ GOV.UK
28 Apr 2026 | Written question Department of Health and Social Care linked

To ask the Secretary of State for Health and Social Care, what scientific evidence is the Government using to underpin the implementation of the 2018 Nutrient Profiling Model (NPM) and what evidence i

To ask the Secretary of State for Health and Social Care, what scientific evidence is the Government using to underpin the implementation of the 2018 Nutrient Profiling Model (NPM) and what evidence is the Government using that the 2018 NPM …

▤ View document · ↗ GOV.UK

2025

15 events
1 Oct 2025 | Consultation outcome Department of Health and Social Care linked

Restricting promotions of food and drink that is high in fat, sugar and salt — outcome published

The government is seeking views on its plans to restrict promotions of food and drink products high in fat, sugar and salt (HFSS) by location and by price.

▤ View document · ↗ GOV.UK · ↓ Consultation on restricting promotions of produ… (36pp)
+6 more
↓ Restricting volume price promotions for HFSS products: impa… (69pp) ↓ Restricting checkout, end of aisle and store entrance sales… (61pp) ↓ Restricting promotions of products high in fat, sugar and s… ↓ Restricting promotions of products high in fat, sugar and s… ↓ Final impact assessment: restricting location promotions of… (113pp) ↓ Impact assessment 2021: restricting volume price promotions… (107pp)
10 Sep 2025 | Consultation outcome Department of Health and Social Care linked

Brand advertising exemption from advertising restrictions for less healthy food or drink — outcome published

This consultation seeks views on draft secondary legislation to provide an explicit exemption for brand advertising from the advertising restrictions for less healthy food or drink on TV and online.

▤ View document · ↗ GOV.UK · ↓ Advertising restrictions for less healthy food …
+2 more
↓ The Advertising (Less Healthy Food) (Brand Advertising Exem… (3pp) ↓ Response to brand advertising exemption from advertising re…
6 Aug 2025 | Consultation outcome Department of Health and Social Care linked

Brand advertising exemption from advertising restrictions for less healthy food or drink — consultation closed

This consultation seeks views on draft secondary legislation to provide an explicit exemption for brand advertising from the advertising restrictions for less healthy food or drink on TV and online.

▤ View document · ↗ GOV.UK · ↓ Advertising restrictions for less healthy food …
+2 more
↓ The Advertising (Less Healthy Food) (Brand Advertising Exem… (3pp) ↓ Response to brand advertising exemption from advertising re…
16 Jul 2025 | Consultation outcome Department of Health and Social Care linked

Brand advertising exemption from advertising restrictions for less healthy food or drink — consultation opened

This consultation seeks views on draft secondary legislation to provide an explicit exemption for brand advertising from the advertising restrictions for less healthy food or drink on TV and online.

▤ View document · ↗ GOV.UK · ↓ Advertising restrictions for less healthy food …
+2 more
↓ The Advertising (Less Healthy Food) (Brand Advertising Exem… (3pp) ↓ Response to brand advertising exemption from advertising re…
22 May 2025 | Announcement Department of Health and Social Care linked

Childhood Obesity

UIN: HCWS652 This Government has set a bold ambition to raise the healthiest generation of children ever and take action to address the childhood obesity crisis. As part of this ambition, this Government made a Manifesto commitment to implement advertising …

▤ View document · ↗ GOV.UK · ↓

2024

5 events
3 Dec 2024 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Introducing further advertising restrictions on TV and online for less healthy food and drink: internet protocol television (IPTV) — outcome published

Government is seeking views on the proposed exemption of Ofcom-regulated IPTV services from online advertising restrictions on less healthy food and drink.

▤ View document · ↗ GOV.UK · ↓ Introducing further advertising restrictions on…
+1 more
↓ Introducing further advertising restrictions on TV and onli…
10 Oct 2024 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Introducing further advertising restrictions on TV and online for less healthy food and drink: internet protocol television (IPTV) — consultation closed

Government is seeking views on the proposed exemption of Ofcom-regulated IPTV services from online advertising restrictions on less healthy food and drink.

▤ View document · ↗ GOV.UK · ↓ Introducing further advertising restrictions on…
+1 more
↓ Introducing further advertising restrictions on TV and onli…
12 Sep 2024 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Introducing further advertising restrictions on TV and online for less healthy food and drink: internet protocol television (IPTV) — consultation opened

Government is seeking views on the proposed exemption of Ofcom-regulated IPTV services from online advertising restrictions on less healthy food and drink.

▤ View document · ↗ GOV.UK · ↓ Introducing further advertising restrictions on…
+1 more
↓ Introducing further advertising restrictions on TV and onli…

2022

1 event

2021

2 events
10 Jun 2021 | Consultation outcome Department of Health and Social Care linked

Calorie labelling for food and drink served outside of the home — outcome published

The government is seeking views on its plans to make places serving food and drink outside of the home display calorie information.

▤ View document · ↗ GOV.UK · ↓ Consultation on mandating calorie labelling in … (12pp)
+5 more
↓ Impact assessment: mandating energy labelling of food and d… (63pp) ↓ Mandating calorie labelling in the out-of-home sector: cons… ↓ Government response: mandating calorie labelling in the out… (37pp) ↓ Equality assessment: mandating calorie labelling in the out… (21pp) ↓ Impact assessment: mandating calorie labelling in the out-o… (76pp)

2020

1 event

2019

5 events
7 Apr 2019 | Consultation outcome Department of Health and Social Care linked

Restricting promotions of food and drink that is high in fat, sugar and salt — consultation closed

The government is seeking views on its plans to restrict promotions of food and drink products high in fat, sugar and salt (HFSS) by location and by price.

▤ View document · ↗ GOV.UK · ↓ Consultation on restricting promotions of produ… (36pp)
+6 more
↓ Restricting volume price promotions for HFSS products: impa… (69pp) ↓ Restricting checkout, end of aisle and store entrance sales… (61pp) ↓ Restricting promotions of products high in fat, sugar and s… ↓ Restricting promotions of products high in fat, sugar and s… ↓ Final impact assessment: restricting location promotions of… (113pp) ↓ Impact assessment 2021: restricting volume price promotions… (107pp)

2018

11 events
8 Dec 2018 | Consultation outcome Department of Health and Social Care linked

Calorie labelling for food and drink served outside of the home — consultation closed

The government is seeking views on its plans to make places serving food and drink outside of the home display calorie information.

▤ View document · ↗ GOV.UK · ↓ Consultation on mandating calorie labelling in … (12pp)
+5 more
↓ Impact assessment: mandating energy labelling of food and d… (63pp) ↓ Mandating calorie labelling in the out-of-home sector: cons… ↓ Government response: mandating calorie labelling in the out… (37pp) ↓ Equality assessment: mandating calorie labelling in the out… (21pp) ↓ Impact assessment: mandating calorie labelling in the out-o… (76pp)
14 Sep 2018 | Consultation outcome Department of Health and Social Care linked

Calorie labelling for food and drink served outside of the home — consultation opened

The government is seeking views on its plans to make places serving food and drink outside of the home display calorie information.

▤ View document · ↗ GOV.UK · ↓ Consultation on mandating calorie labelling in … (12pp)
+5 more
↓ Impact assessment: mandating energy labelling of food and d… (63pp) ↓ Mandating calorie labelling in the out-of-home sector: cons… ↓ Government response: mandating calorie labelling in the out… (37pp) ↓ Equality assessment: mandating calorie labelling in the out… (21pp) ↓ Impact assessment: mandating calorie labelling in the out-o… (76pp)
12 Jan 2018 | Consultation outcome Department of Health and Social Care linked

Restricting promotions of food and drink that is high in fat, sugar and salt — consultation opened

The government is seeking views on its plans to restrict promotions of food and drink products high in fat, sugar and salt (HFSS) by location and by price.

▤ View document · ↗ GOV.UK · ↓ Consultation on restricting promotions of produ… (36pp)
+6 more
↓ Restricting volume price promotions for HFSS products: impa… (69pp) ↓ Restricting checkout, end of aisle and store entrance sales… (61pp) ↓ Restricting promotions of products high in fat, sugar and s… ↓ Restricting promotions of products high in fat, sugar and s… ↓ Final impact assessment: restricting location promotions of… (113pp) ↓ Impact assessment 2021: restricting volume price promotions… (107pp)

2016

6 events
25 Aug 2016 | Consultation outcome Department of Health and Social Care linked

Health risks from alcohol: new guidelines — outcome published

Seeks views on the UK Chief Medical Officers’ proposed new guidelines to limit the health risks associated with the consumption of alcohol.

▤ View document · ↗ GOV.UK · ↓ How to keep health risks from drinking alcohol … (41pp)
+30 more
↓ UK Chief Medical Officers’ Alcohol Guidelines Review: summa… (7pp) ↓ Alcohol Guidelines Review: report from the guidelines devel… (44pp) ↓ Sut i gadw risgiau iechyd sy’n gysylltiedig ag yfed alcohol… (13pp) ↓ Adolygiad o Ganllawiau Alcohol Prif Swyddogion Meddygol y D… (7pp) ↓ Adolygiad o Ganllawiau Alcohol – Adroddiad gan y Grŵp Datbl… (44pp) ↓ List of supporting evidence (6pp) ↓ Government response to the public consultation: How to keep… (44pp) ↓ Ymateb y Llywodraeth i’r ymgynghoriad cyhoeddus: Sut i gadw… (41pp) ↓ Post-consultation Addendum to the Guidelines Development Gr… (14pp) ↓ Atodiad Ôl-ymgynghori i Adroddiad y Grŵp Datblygu Canllawiau (14pp) ↓ Qualitative research on draft alcohol guidelines (45pp) ↓ GDG meeting note and action points: 5 May 2016 (4pp) ↓ Campaign responses: sample answers (3pp) ↓ List of responses received (19pp) ↓ Response document 1 (100pp) ↓ Response document 2 (128pp) ↓ Response document 3 (120pp) ↓ Response document 4 (98pp) ↓ Response document 5 (110pp) ↓ Response document 6 (90pp) ↓ Response document 7 (101pp) ↓ Response document 8 (97pp) ↓ Response document 9 (89pp) ↓ Response document 10 (108pp) ↓ Response document 11 (108pp) ↓ Response document 12 (100pp) ↓ Response document 13 (102pp) ↓ Response document 14 (99pp) ↓ Response document 15 (55pp) ↓ Response document 16 (71pp)
1 Apr 2016 | Consultation outcome Department of Health and Social Care linked

Health risks from alcohol: new guidelines — consultation closed

Seeks views on the UK Chief Medical Officers’ proposed new guidelines to limit the health risks associated with the consumption of alcohol.

▤ View document · ↗ GOV.UK · ↓ How to keep health risks from drinking alcohol … (41pp)
+30 more
↓ UK Chief Medical Officers’ Alcohol Guidelines Review: summa… (7pp) ↓ Alcohol Guidelines Review: report from the guidelines devel… (44pp) ↓ Sut i gadw risgiau iechyd sy’n gysylltiedig ag yfed alcohol… (13pp) ↓ Adolygiad o Ganllawiau Alcohol Prif Swyddogion Meddygol y D… (7pp) ↓ Adolygiad o Ganllawiau Alcohol – Adroddiad gan y Grŵp Datbl… (44pp) ↓ List of supporting evidence (6pp) ↓ Government response to the public consultation: How to keep… (44pp) ↓ Ymateb y Llywodraeth i’r ymgynghoriad cyhoeddus: Sut i gadw… (41pp) ↓ Post-consultation Addendum to the Guidelines Development Gr… (14pp) ↓ Atodiad Ôl-ymgynghori i Adroddiad y Grŵp Datblygu Canllawiau (14pp) ↓ Qualitative research on draft alcohol guidelines (45pp) ↓ GDG meeting note and action points: 5 May 2016 (4pp) ↓ Campaign responses: sample answers (3pp) ↓ List of responses received (19pp) ↓ Response document 1 (100pp) ↓ Response document 2 (128pp) ↓ Response document 3 (120pp) ↓ Response document 4 (98pp) ↓ Response document 5 (110pp) ↓ Response document 6 (90pp) ↓ Response document 7 (101pp) ↓ Response document 8 (97pp) ↓ Response document 9 (89pp) ↓ Response document 10 (108pp) ↓ Response document 11 (108pp) ↓ Response document 12 (100pp) ↓ Response document 13 (102pp) ↓ Response document 14 (99pp) ↓ Response document 15 (55pp) ↓ Response document 16 (71pp)
8 Jan 2016 | Consultation outcome Department of Health and Social Care linked

Health risks from alcohol: new guidelines — consultation opened

Seeks views on the UK Chief Medical Officers’ proposed new guidelines to limit the health risks associated with the consumption of alcohol.

▤ View document · ↗ GOV.UK · ↓ How to keep health risks from drinking alcohol … (41pp)
+30 more
↓ UK Chief Medical Officers’ Alcohol Guidelines Review: summa… (7pp) ↓ Alcohol Guidelines Review: report from the guidelines devel… (44pp) ↓ Sut i gadw risgiau iechyd sy’n gysylltiedig ag yfed alcohol… (13pp) ↓ Adolygiad o Ganllawiau Alcohol Prif Swyddogion Meddygol y D… (7pp) ↓ Adolygiad o Ganllawiau Alcohol – Adroddiad gan y Grŵp Datbl… (44pp) ↓ List of supporting evidence (6pp) ↓ Government response to the public consultation: How to keep… (44pp) ↓ Ymateb y Llywodraeth i’r ymgynghoriad cyhoeddus: Sut i gadw… (41pp) ↓ Post-consultation Addendum to the Guidelines Development Gr… (14pp) ↓ Atodiad Ôl-ymgynghori i Adroddiad y Grŵp Datblygu Canllawiau (14pp) ↓ Qualitative research on draft alcohol guidelines (45pp) ↓ GDG meeting note and action points: 5 May 2016 (4pp) ↓ Campaign responses: sample answers (3pp) ↓ List of responses received (19pp) ↓ Response document 1 (100pp) ↓ Response document 2 (128pp) ↓ Response document 3 (120pp) ↓ Response document 4 (98pp) ↓ Response document 5 (110pp) ↓ Response document 6 (90pp) ↓ Response document 7 (101pp) ↓ Response document 8 (97pp) ↓ Response document 9 (89pp) ↓ Response document 10 (108pp) ↓ Response document 11 (108pp) ↓ Response document 12 (100pp) ↓ Response document 13 (102pp) ↓ Response document 14 (99pp) ↓ Response document 15 (55pp) ↓ Response document 16 (71pp)

2015

4 events

2014

1 event