Threads / Less Healthy Food And Drink Advertising Restrictions / Applying the new NPM to advertising and promotions restrict…
Open Consultation Published 25 Mar 2026 ↗ View on GOV.UK

Applying the new NPM to advertising and promotions restrictions

We're seeking views on applying the new nutrient profiling model (NPM) to the advertising and promotions restrictions on 'less healthy' food and drink products.

Opened 25 Mar 2026
Closed 17 Jun 2026
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We are consulting on proposals to apply the new NPM to the advertising and promotions restrictions on ‘less healthy’ food and drink products. We are seeking views on how best to implement these measures to help reduce childhood obesity and improve public health outcomes.

We welcome input from all stakeholders on the scope, potential impacts and practicalities of these changes.