Policy Threads

Less Healthy Food And Drink Advertising Restrictions

The Department for Digital, Culture, Media & Sport and Department of Health and Social Care are implementing restrictions on advertising and promotions of food and drink high in fat, sugar, and salt, using the 2018 Nutrient Profiling Model to identify less healthy products. The policy covers advertising restrictions by location and price, with exemptions for brand advertising under consideration. The Sugar in Food and Drinks Bill is the primary legislative vehicle, currently in active development with government responses to public consultation completed.

1 Oct 2025 | Analysis Department of Health and Social Care linked

Restricting promotions of products high in fat, sugar and salt by location and by price: equality assessment

In response to: Restricting promotions of food and drink that is high in fat, sugar and salt

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10 Mar 2022 | Explanatory notes Department of Health and Social Care linked

Health and Care Bill: advertising of less healthy food and drink

In response to: Health and Care Bill factsheets

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27 Sep 2018 | Impact assessment Department of Health and Social Care linked

Childhood obesity plan for action chapter 2: equality assessment

How part 2 of the government's childhood obesity plan affects people with protected characteristics.

▤ View document · ↗ GOV.UK · ↓ Equality assessment for 'Childhood obesity: a p… (16pp)

12 Jan 2018 | Research linked

Government Response to Health Committee's Seventh Report of Session 2016-17 on Childhood Obesity: follow-up, January 2018

▤ View document · ↗ GOV.UK