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HFSS Online Advertising Restrictions

The Department for Digital, Culture, Media & Sport and Department of Health and Social Care are restricting online advertising of high fat, salt and sugar (HFSS) foods, particularly to children, through proposed legislation and application of the nutrient profiling model. The policy aims to reduce childhood obesity by limiting promotional practices for unhealthy food products.


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2026

2 events

2024

4 events
12 Sep 2024 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Introducing further advertising restrictions on TV and online for products high in fat, salt or sugar: secondary legislation — outcome published

Government has formulated final policy for introducing advertising restrictions for HFSS products on TV and online and is now seeking your views on the draft regulations that accompany primary legislation.

12 Feb 2024 | Consultation outcome Department of Health and Social Care Department of Health (Northern Ireland) Scottish Government Welsh Government linked

Creating a smokefree generation and tackling youth vaping — outcome published

A consultation on the proposed actions the UK Government and devolved administrations will take to tackle smoking and youth vaping.

2023

4 events
6 Dec 2023 | Consultation outcome Department of Health and Social Care Department of Health (Northern Ireland) Scottish Government Welsh Government linked

Creating a smokefree generation and tackling youth vaping — consultation closed

A consultation on the proposed actions the UK Government and devolved administrations will take to tackle smoking and youth vaping.

12 Oct 2023 | Consultation outcome Department of Health and Social Care Department of Health (Northern Ireland) Scottish Government Welsh Government linked

Creating a smokefree generation and tackling youth vaping — consultation opened

A consultation on the proposed actions the UK Government and devolved administrations will take to tackle smoking and youth vaping.

31 Mar 2023 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Introducing further advertising restrictions on TV and online for products high in fat, salt or sugar: secondary legislation — consultation closed

Government has formulated final policy for introducing advertising restrictions for HFSS products on TV and online and is now seeking your views on the draft regulations that accompany primary legislation.

2022

3 events
9 Dec 2022 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Introducing further advertising restrictions on TV and online for products high in fat, salt or sugar: secondary legislation — consultation opened

Government has formulated final policy for introducing advertising restrictions for HFSS products on TV and online and is now seeking your views on the draft regulations that accompany primary legislation.

2021

8 events
21 Jul 2021 | Consultation outcome Department of Health and Social Care linked

Restricting promotions of products high in fat, sugar and salt: enforcement — outcome published

We're seeking views from businesses and enforcement bodies about how best to enforce the restriction of promoted products high in fat, sugar and salt (HFSS).

24 Jun 2021 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Total restriction of online advertising for products high in fat, sugar and salt (HFSS) — outcome published

We want your views on our proposal for a total online advertising restriction for HFSS products to reduce the amount of HFSS advertising children are exposed to online.

23 Feb 2021 | Consultation outcome Department of Health and Social Care linked

Restricting promotions of products high in fat, sugar and salt: enforcement — consultation closed

We're seeking views from businesses and enforcement bodies about how best to enforce the restriction of promoted products high in fat, sugar and salt (HFSS).

2020

8 events
28 Dec 2020 | Consultation outcome Department of Health and Social Care linked

Restricting promotions of products high in fat, sugar and salt: enforcement — consultation opened

We're seeking views from businesses and enforcement bodies about how best to enforce the restriction of promoted products high in fat, sugar and salt (HFSS).

23 Dec 2020 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Total restriction of online advertising for products high in fat, sugar and salt (HFSS) — consultation closed

We want your views on our proposal for a total online advertising restriction for HFSS products to reduce the amount of HFSS advertising children are exposed to online.

10 Nov 2020 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Total restriction of online advertising for products high in fat, sugar and salt (HFSS) — consultation opened

We want your views on our proposal for a total online advertising restriction for HFSS products to reduce the amount of HFSS advertising children are exposed to online.

6 Nov 2020 | Consultation (closed) Department of Health and Social Care Department of Health (Northern Ireland) Scottish Government Welsh Government linked

Front-of-pack nutrition labelling in the UK: building on success — consultation closed

We want your views on making sure the 'traffic light' front-of-pack nutrition labels (FOPNL) scheme continues to help people choose what food and drink to buy.

24 Sep 2020 | Consultation outcome Department of Health and Social Care linked

Nutrition labelling, composition and standards (NLCS) legislation from 1 January 2021 — outcome published

We're seeking industry’s views on a proposed statutory instrument (SI) that will make substantive changes to the Nutrition (Amendment etc) (EU Exit) Regulations 2019 from 1 January 2021.

31 Jul 2020 | Consultation outcome Department of Health and Social Care linked

Nutrition labelling, composition and standards (NLCS) legislation from 1 January 2021 — consultation closed

We're seeking industry’s views on a proposed statutory instrument (SI) that will make substantive changes to the Nutrition (Amendment etc) (EU Exit) Regulations 2019 from 1 January 2021.

30 Jul 2020 | Consultation (closed) Department of Health and Social Care Department of Health (Northern Ireland) Scottish Government Welsh Government linked

Front-of-pack nutrition labelling in the UK: building on success — consultation opened

We want your views on making sure the 'traffic light' front-of-pack nutrition labels (FOPNL) scheme continues to help people choose what food and drink to buy.

9 Jul 2020 | Consultation outcome Department of Health and Social Care linked

Nutrition labelling, composition and standards (NLCS) legislation from 1 January 2021 — consultation opened

We're seeking industry’s views on a proposed statutory instrument (SI) that will make substantive changes to the Nutrition (Amendment etc) (EU Exit) Regulations 2019 from 1 January 2021.

2019

3 events

2018

4 events