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HFSS Online Advertising Restrictions

The Department for Digital, Culture, Media & Sport and Department of Health and Social Care are restricting online advertising of high fat, salt and sugar (HFSS) foods, particularly to children, through proposed legislation and application of the nutrient profiling model. The policy aims to reduce childhood obesity by limiting promotional practices for unhealthy food products.

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2026

4 events
29 Apr 2026 | Written question Department for Digital, Culture, Media & Sport linked

To ask His Majesty's Government what assessment they have made of restrictions under section 333(6) of the Gambling Act 2005 to the powers of the Secretary of State for Culture, Media and Sport to mak

To ask His Majesty's Government what assessment they have made of restrictions under section 333(6) of the Gambling Act 2005 to the powers of the Secretary of State for Culture, Media and Sport to make regulations on the remote advertising …

▤ View document · ↗ GOV.UK
27 Apr 2026 | Written question Department of Health and Social Care linked

To ask the Secretary of State for Health and Social Care, if his Department will publish the analysis of responses to the 2018 consultation on the Nutrient Profiling Model before any decision to adopt

To ask the Secretary of State for Health and Social Care, if his Department will publish the analysis of responses to the 2018 consultation on the Nutrient Profiling Model before any decision to adopt that model; and if he will …

▤ View document · ↗ GOV.UK
2 Mar 2026 | Consultation outcome Department of Health and Social Care Public Health England linked

UK nutrient profiling model 2018 review — outcome published

We are seeking views on the 2018 review of the UK nutrient profiling model.

▤ View document · ↗ GOV.UK · ↓ Introduction to the consultation on the 2018 re… (5pp)
+10 more
↓ Annex A: 2018 review of the UK Nutrient Profiling Model (130pp) ↓ Annex B: summary of peer reviewer comments and Nutrient Pro… (13pp) ↓ Annex C: basis of the nutrient food component and scoring f… (1pp) ↓ UK nutrient profiling model: review and consultation outcom… ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (10pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (50pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (57pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (71pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (50pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (25pp)

2025

8 events
22 May 2025 | Announcement Department of Health and Social Care linked

Childhood Obesity

UIN: HLWS662 My hon. Friend the Parliamentary Under-Secretary of State for Public Health and Prevention (Ashley Dalton MP) made the following Statement:This Government has set a bold ambition to raise the healthiest generation of children ever and take action to …

▤ View document · ↗ GOV.UK · ↓
22 Apr 2025 | Announcement Department of Health and Social Care linked

Childhood obesity

UIN: HLWS587 My hon. Friend the Parliamentary Under-Secretary of State for Public Health and Prevention (Ashley Dalton MP) made the following Statement:Today, I am updating the House on the implementation of the TV and online advertising restrictions for less healthy …

▤ View document · ↗ GOV.UK · ↓
7 Apr 2025 | Announcement Department of Health and Social Care linked

Childhood obesity

UIN: HCWS579 Today, I am updating the House on the implementation of the TV and online advertising restrictions for less healthy food or drink that are due to come into force UK-wide on 1 October 2025. I wish to re-confirm …

▤ View document · ↗ GOV.UK · ↓

2024

10 events
12 Sep 2024 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Introducing further advertising restrictions on TV and online for products high in fat, salt or sugar: secondary legislation — outcome published

Government has formulated final policy for introducing advertising restrictions for HFSS products on TV and online and is now seeking your views on the draft regulations that accompany primary legislation.

▤ View document · ↗ GOV.UK · ↓ Introducing further advertising restrictions on…
+2 more
↓ Advertising (Less Healthy Food Definitions and Exemptions)… (7pp) ↓ Introducing further advertising restrictions on TV and onli…
12 Feb 2024 | Consultation outcome Department of Health and Social Care Department of Health (Northern Ireland) Scottish Government Welsh Government linked

Creating a smokefree generation and tackling youth vaping — outcome published

A consultation on the proposed actions the UK Government and devolved administrations will take to tackle smoking and youth vaping.

▤ View document · ↗ GOV.UK · ↓ Creating a smokefree generation and tackling yo…
+1 more
↓ Creating a smokefree generation and tackling youth vaping c…

2023

10 events
6 Dec 2023 | Consultation outcome Department of Health and Social Care Department of Health (Northern Ireland) Scottish Government Welsh Government linked

Creating a smokefree generation and tackling youth vaping — consultation closed

A consultation on the proposed actions the UK Government and devolved administrations will take to tackle smoking and youth vaping.

▤ View document · ↗ GOV.UK · ↓ Creating a smokefree generation and tackling yo…
+1 more
↓ Creating a smokefree generation and tackling youth vaping c…
12 Oct 2023 | Consultation outcome Department of Health and Social Care Department of Health (Northern Ireland) Scottish Government Welsh Government linked

Creating a smokefree generation and tackling youth vaping — consultation opened

A consultation on the proposed actions the UK Government and devolved administrations will take to tackle smoking and youth vaping.

▤ View document · ↗ GOV.UK · ↓ Creating a smokefree generation and tackling yo…
+1 more
↓ Creating a smokefree generation and tackling youth vaping c…
25 Jul 2023 | Consultation outcome Department for Digital, Culture, Media & Sport linked

Online Advertising Programme — outcome published

The Online Advertising Programme will review the regulatory framework of paid-for online advertising

▤ View document · ↗ GOV.UK · ↓ Online Advertising Programme consultation
+3 more
↓ The Online Advertising Programme: impact assessment (61pp) ↓ Online Advertising Programme - market insights final report (93pp) ↓ Government response to Online Advertising Programme consult…
20 Jun 2023 | Announcement Department of Health and Social Care linked

Update on volume price promotion restrictions

UIN: HCWS868 The Government is announcing its intent to delay the implementation of restrictions on volume price promotions, such as "buy one get one free" or "3 for 2" offers, on less healthy products by 24 months. These restrictions will …

▤ View document · ↗ GOV.UK
7 Jun 2023 | Announcement Department of Health and Social Care linked

Public Health Update

UIN: HCWS831 The Government is committed to helping people live healthier lives. The 2019 Health Survey for England estimated that over 12 million adults were living with obesity – 28% of the population in England. Tackling obesity, which increases the …

▤ View document · ↗ GOV.UK
31 Mar 2023 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Introducing further advertising restrictions on TV and online for products high in fat, salt or sugar: secondary legislation — consultation closed

Government has formulated final policy for introducing advertising restrictions for HFSS products on TV and online and is now seeking your views on the draft regulations that accompany primary legislation.

▤ View document · ↗ GOV.UK · ↓ Introducing further advertising restrictions on…
+2 more
↓ Advertising (Less Healthy Food Definitions and Exemptions)… (7pp) ↓ Introducing further advertising restrictions on TV and onli…
29 Mar 2023 | Policy paper Department of Health and Social Care linked

Nutrition Labelling Composition and Standards Provisional Common Framework command paper

Command paper responding to direct EU nutrition-related legislation that will form part of domestic law under the Withdrawal Agreement.

▤ View document · ↗ GOV.UK · ↓ Nutrition related labelling, composition and st… (47pp)
+3 more
↓ Nutrition related labelling, composition and standards prov… (52pp) ↓ Applications submitted under the NLCS provisional common fr… ↓ Regulations considered by the NLCS provisional common frame…

2022

6 events
9 Dec 2022 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Introducing further advertising restrictions on TV and online for products high in fat, salt or sugar: secondary legislation — consultation opened

Government has formulated final policy for introducing advertising restrictions for HFSS products on TV and online and is now seeking your views on the draft regulations that accompany primary legislation.

▤ View document · ↗ GOV.UK · ↓ Introducing further advertising restrictions on…
+2 more
↓ Advertising (Less Healthy Food Definitions and Exemptions)… (7pp) ↓ Introducing further advertising restrictions on TV and onli…
9 Dec 2022 | Announcement Department of Health and Social Care linked

Health Update

UIN: HCWS433 The Government is delaying the implementation of the introduction of further advertising restrictions on TV and online for less healthy food and drink products until 1 October 2025. Due to a delay to Royal Assent of the Health …

▤ View document · ↗ GOV.UK
9 Dec 2022 | Announcement Department of Health and Social Care linked

Health Update

UIN: HLWS422 My Hon friend the Parliamentary Under Secretary of State (Minister for Primary Care and Public Health) (Neil O’Brien) has made the following Written Statement:The Government is delaying the implementation of the introduction of further advertising restric...

▤ View document · ↗ GOV.UK
8 Jun 2022 | Consultation outcome Department for Digital, Culture, Media & Sport linked

Online Advertising Programme — consultation closed

The Online Advertising Programme will review the regulatory framework of paid-for online advertising

▤ View document · ↗ GOV.UK · ↓ Online Advertising Programme consultation
+3 more
↓ The Online Advertising Programme: impact assessment (61pp) ↓ Online Advertising Programme - market insights final report (93pp) ↓ Government response to Online Advertising Programme consult…
16 May 2022 | Announcement Department of Health and Social Care linked

Health Update

UIN: HCWS29 The Government is delaying the implementation of the volume price promotion restrictions and the introduction of further advertising restrictions on TV and online for high fat, sugar or salt (HFSS) products by 12 months.We are clear that the …

▤ View document · ↗ GOV.UK
9 Mar 2022 | Consultation outcome Department for Digital, Culture, Media & Sport linked

Online Advertising Programme — consultation opened

The Online Advertising Programme will review the regulatory framework of paid-for online advertising

▤ View document · ↗ GOV.UK · ↓ Online Advertising Programme consultation
+3 more
↓ The Online Advertising Programme: impact assessment (61pp) ↓ Online Advertising Programme - market insights final report (93pp) ↓ Government response to Online Advertising Programme consult…

2021

13 events
21 Jul 2021 | Consultation outcome Department of Health and Social Care linked

Restricting promotions of products high in fat, sugar and salt: enforcement — outcome published

We're seeking views from businesses and enforcement bodies about how best to enforce the restriction of promoted products high in fat, sugar and salt (HFSS).

▤ View document · ↗ GOV.UK · ↓ Restricting promotions of products high in fat,…
+1 more
↓ Restricting promotions of products high in fat, sugar and s…
24 Jun 2021 | Announcement Department of Health and Social Care linked

High Fat, Sugar and Salt Advertising Consultation Response

UIN: HLWS117 My Hon Friend the Parliamentary Under Secretary of State (Minister for Prevention, Public Health and Primary Care) (Jo Churchill) has today made the following written ministerial statement:Today, I am pleased to announce that Government is publishing the ...

▤ View document · ↗ GOV.UK
24 Jun 2021 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Further advertising restrictions for products high in fat, salt and sugar — outcome published

We want your views on reducing children's exposure to advertising for products that are high in fat, salt and sugar (HFSS) on TV and online.

▤ View document · ↗ GOV.UK · ↓ Further advertising restrictions for products h… (55pp)
+5 more
↓ Further advertising restrictions for products high in fat, … (135pp) ↓ Further advertising restrictions for products high in fat, … ↓ Introducing further advertising restrictions on TV and onli… ↓ Equality assessment: introducing further advertising restri… ↓ Impact assessment: introducing a 2100 to 0530 watershed on … (163pp)
24 Jun 2021 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Total restriction of online advertising for products high in fat, sugar and salt (HFSS) — outcome published

We want your views on our proposal for a total online advertising restriction for HFSS products to reduce the amount of HFSS advertising children are exposed to online.

▤ View document · ↗ GOV.UK · ↓ Introducing a total online advertising restrict…
+2 more
↓ Evidence note ↓ Privacy notice
12 May 2021 | Announcement Department for Digital, Culture, Media & Sport linked

Online Safety Bill update

UIN: HLWS13 My Right Honourable Friend the Secretary of State for Digital, Culture, Media and Sport, The Rt Hon Oliver Dowden CBE MP, has made the following Statement:Today the government is publishing the draft Online Safety Bill. This groundbreaking piece …

▤ View document · ↗ GOV.UK
23 Feb 2021 | Consultation outcome Department of Health and Social Care linked

Restricting promotions of products high in fat, sugar and salt: enforcement — consultation closed

We're seeking views from businesses and enforcement bodies about how best to enforce the restriction of promoted products high in fat, sugar and salt (HFSS).

▤ View document · ↗ GOV.UK · ↓ Restricting promotions of products high in fat,…
+1 more
↓ Restricting promotions of products high in fat, sugar and s…

2020

10 events
28 Dec 2020 | Consultation outcome Department of Health and Social Care linked

Restricting promotions of products high in fat, sugar and salt: enforcement — consultation opened

We're seeking views from businesses and enforcement bodies about how best to enforce the restriction of promoted products high in fat, sugar and salt (HFSS).

▤ View document · ↗ GOV.UK · ↓ Restricting promotions of products high in fat,…
+1 more
↓ Restricting promotions of products high in fat, sugar and s…
23 Dec 2020 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Total restriction of online advertising for products high in fat, sugar and salt (HFSS) — consultation closed

We want your views on our proposal for a total online advertising restriction for HFSS products to reduce the amount of HFSS advertising children are exposed to online.

▤ View document · ↗ GOV.UK · ↓ Introducing a total online advertising restrict…
+2 more
↓ Evidence note ↓ Privacy notice
10 Nov 2020 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Total restriction of online advertising for products high in fat, sugar and salt (HFSS) — consultation opened

We want your views on our proposal for a total online advertising restriction for HFSS products to reduce the amount of HFSS advertising children are exposed to online.

▤ View document · ↗ GOV.UK · ↓ Introducing a total online advertising restrict…
+2 more
↓ Evidence note ↓ Privacy notice
6 Nov 2020 | Consultation (closed) Department of Health and Social Care Department of Health (Northern Ireland) Scottish Government Welsh Government linked

Front-of-pack nutrition labelling in the UK: building on success — consultation closed

We want your views on making sure the 'traffic light' front-of-pack nutrition labels (FOPNL) scheme continues to help people choose what food and drink to buy.

▤ View document · ↗ GOV.UK · ↓ Building on the success of front-of-pack nutrit… (50pp)
+1 more
↓ Adeiladu ar Lwyddiant Labeli Maeth ar Flaen Pecynnau yn y D… (53pp)
24 Sep 2020 | Consultation outcome Department of Health and Social Care linked

Nutrition labelling, composition and standards (NLCS) legislation from 1 January 2021 — outcome published

We're seeking industry’s views on a proposed statutory instrument (SI) that will make substantive changes to the Nutrition (Amendment etc) (EU Exit) Regulations 2019 from 1 January 2021.

▤ View document · ↗ GOV.UK · ↓ The Nutrition (Amendment etc) (EU Exit) Regulat… (17pp)
+2 more
↓ Statutory instrument: 2020 No. 0000 Exiting the European Un… (10pp) ↓ The Nutrition (Amendment etc) (EU Exit) Regulations 2020: c…
31 Jul 2020 | Consultation outcome Department of Health and Social Care linked

Nutrition labelling, composition and standards (NLCS) legislation from 1 January 2021 — consultation closed

We're seeking industry’s views on a proposed statutory instrument (SI) that will make substantive changes to the Nutrition (Amendment etc) (EU Exit) Regulations 2019 from 1 January 2021.

▤ View document · ↗ GOV.UK · ↓ The Nutrition (Amendment etc) (EU Exit) Regulat… (17pp)
+2 more
↓ Statutory instrument: 2020 No. 0000 Exiting the European Un… (10pp) ↓ The Nutrition (Amendment etc) (EU Exit) Regulations 2020: c…
30 Jul 2020 | Consultation (closed) Department of Health and Social Care Department of Health (Northern Ireland) Scottish Government Welsh Government linked

Front-of-pack nutrition labelling in the UK: building on success — consultation opened

We want your views on making sure the 'traffic light' front-of-pack nutrition labels (FOPNL) scheme continues to help people choose what food and drink to buy.

▤ View document · ↗ GOV.UK · ↓ Building on the success of front-of-pack nutrit… (50pp)
+1 more
↓ Adeiladu ar Lwyddiant Labeli Maeth ar Flaen Pecynnau yn y D… (53pp)
9 Jul 2020 | Consultation outcome Department of Health and Social Care linked

Nutrition labelling, composition and standards (NLCS) legislation from 1 January 2021 — consultation opened

We're seeking industry’s views on a proposed statutory instrument (SI) that will make substantive changes to the Nutrition (Amendment etc) (EU Exit) Regulations 2019 from 1 January 2021.

▤ View document · ↗ GOV.UK · ↓ The Nutrition (Amendment etc) (EU Exit) Regulat… (17pp)
+2 more
↓ Statutory instrument: 2020 No. 0000 Exiting the European Un… (10pp) ↓ The Nutrition (Amendment etc) (EU Exit) Regulations 2020: c…

2019

3 events
11 Jun 2019 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Further advertising restrictions for products high in fat, salt and sugar — consultation closed

We want your views on reducing children's exposure to advertising for products that are high in fat, salt and sugar (HFSS) on TV and online.

▤ View document · ↗ GOV.UK · ↓ Further advertising restrictions for products h… (55pp)
+5 more
↓ Further advertising restrictions for products high in fat, … (135pp) ↓ Further advertising restrictions for products high in fat, … ↓ Introducing further advertising restrictions on TV and onli… ↓ Equality assessment: introducing further advertising restri… ↓ Impact assessment: introducing a 2100 to 0530 watershed on … (163pp)
18 Mar 2019 | Consultation outcome Department for Digital, Culture, Media & Sport Department of Health and Social Care linked

Further advertising restrictions for products high in fat, salt and sugar — consultation opened

We want your views on reducing children's exposure to advertising for products that are high in fat, salt and sugar (HFSS) on TV and online.

▤ View document · ↗ GOV.UK · ↓ Further advertising restrictions for products h… (55pp)
+5 more
↓ Further advertising restrictions for products high in fat, … (135pp) ↓ Further advertising restrictions for products high in fat, … ↓ Introducing further advertising restrictions on TV and onli… ↓ Equality assessment: introducing further advertising restri… ↓ Impact assessment: introducing a 2100 to 0530 watershed on … (163pp)

2018

5 events
15 Jun 2018 | Consultation outcome Department of Health and Social Care Public Health England linked

UK nutrient profiling model 2018 review — consultation closed

We are seeking views on the 2018 review of the UK nutrient profiling model.

▤ View document · ↗ GOV.UK · ↓ Introduction to the consultation on the 2018 re… (5pp)
+10 more
↓ Annex A: 2018 review of the UK Nutrient Profiling Model (130pp) ↓ Annex B: summary of peer reviewer comments and Nutrient Pro… (13pp) ↓ Annex C: basis of the nutrient food component and scoring f… (1pp) ↓ UK nutrient profiling model: review and consultation outcom… ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (10pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (50pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (57pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (71pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (50pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (25pp)
23 Mar 2018 | Consultation outcome Department of Health and Social Care Public Health England linked

UK nutrient profiling model 2018 review — consultation opened

We are seeking views on the 2018 review of the UK nutrient profiling model.

▤ View document · ↗ GOV.UK · ↓ Introduction to the consultation on the 2018 re… (5pp)
+10 more
↓ Annex A: 2018 review of the UK Nutrient Profiling Model (130pp) ↓ Annex B: summary of peer reviewer comments and Nutrient Pro… (13pp) ↓ Annex C: basis of the nutrient food component and scoring f… (1pp) ↓ UK nutrient profiling model: review and consultation outcom… ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (10pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (50pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (57pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (71pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (50pp) ↓ Consultation on the UK Nutrient Profiling Model 2018 review… (25pp)

2017

1 event

2016

1 event

2011

1 event