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HFSS Online Advertising Restrictions

The Department for Digital, Culture, Media & Sport and Department of Health and Social Care are restricting online advertising of high fat, salt and sugar (HFSS) foods, particularly to children, through proposed legislation and application of the nutrient profiling model. The policy aims to reduce childhood obesity by limiting promotional practices for unhealthy food products.

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Family: Announcements

2025

7 events
22 May 2025 | Announcement Department of Health and Social Care linked

Childhood Obesity

UIN: HLWS662 My hon. Friend the Parliamentary Under-Secretary of State for Public Health and Prevention (Ashley Dalton MP) made the following Statement:This Government has set a bold ambition to raise the healthiest generation of children ever and take action to …

▤ View document · ↗ GOV.UK · ↓
22 Apr 2025 | Announcement Department of Health and Social Care linked

Childhood obesity

UIN: HLWS587 My hon. Friend the Parliamentary Under-Secretary of State for Public Health and Prevention (Ashley Dalton MP) made the following Statement:Today, I am updating the House on the implementation of the TV and online advertising restrictions for less healthy …

▤ View document · ↗ GOV.UK · ↓
7 Apr 2025 | Announcement Department of Health and Social Care linked

Childhood obesity

UIN: HCWS579 Today, I am updating the House on the implementation of the TV and online advertising restrictions for less healthy food or drink that are due to come into force UK-wide on 1 October 2025. I wish to re-confirm …

▤ View document · ↗ GOV.UK · ↓

2024

4 events

2023

4 events
20 Jun 2023 | Announcement Department of Health and Social Care linked

Update on volume price promotion restrictions

UIN: HCWS868 The Government is announcing its intent to delay the implementation of restrictions on volume price promotions, such as "buy one get one free" or "3 for 2" offers, on less healthy products by 24 months. These restrictions will …

▤ View document · ↗ GOV.UK
7 Jun 2023 | Announcement Department of Health and Social Care linked

Public Health Update

UIN: HCWS831 The Government is committed to helping people live healthier lives. The 2019 Health Survey for England estimated that over 12 million adults were living with obesity – 28% of the population in England. Tackling obesity, which increases the …

▤ View document · ↗ GOV.UK

2022

3 events
9 Dec 2022 | Announcement Department of Health and Social Care linked

Health Update

UIN: HCWS433 The Government is delaying the implementation of the introduction of further advertising restrictions on TV and online for less healthy food and drink products until 1 October 2025. Due to a delay to Royal Assent of the Health …

▤ View document · ↗ GOV.UK
9 Dec 2022 | Announcement Department of Health and Social Care linked

Health Update

UIN: HLWS422 My Hon friend the Parliamentary Under Secretary of State (Minister for Primary Care and Public Health) (Neil O’Brien) has made the following Written Statement:The Government is delaying the implementation of the introduction of further advertising restric...

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16 May 2022 | Announcement Department of Health and Social Care linked

Health Update

UIN: HCWS29 The Government is delaying the implementation of the volume price promotion restrictions and the introduction of further advertising restrictions on TV and online for high fat, sugar or salt (HFSS) products by 12 months.We are clear that the …

▤ View document · ↗ GOV.UK

2021

3 events
24 Jun 2021 | Announcement Department of Health and Social Care linked

High Fat, Sugar and Salt Advertising Consultation Response

UIN: HLWS117 My Hon Friend the Parliamentary Under Secretary of State (Minister for Prevention, Public Health and Primary Care) (Jo Churchill) has today made the following written ministerial statement:Today, I am pleased to announce that Government is publishing the ...

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12 May 2021 | Announcement Department for Digital, Culture, Media & Sport linked

Online Safety Bill update

UIN: HLWS13 My Right Honourable Friend the Secretary of State for Digital, Culture, Media and Sport, The Rt Hon Oliver Dowden CBE MP, has made the following Statement:Today the government is publishing the draft Online Safety Bill. This groundbreaking piece …

▤ View document · ↗ GOV.UK