It is not appropriate that online companies should profit both from paid-for advertising for financial products and from warnings issued on their platforms by the Financial Conduct Authority (FCA) about those advertisements. We urge all online companies to work constructively with the FCA and to follow Google’s example by giving advertisement credits to the FCA for the future. We also expect them to refund money that has been spent in the past by the FCA.

It is not appropriate that online companies should profit both from paid-for advertising for financial products and from warnings issued on their platforms by the Financial Conduct Authority (FCA) about those advertisements. We urge all online companies to work constructively with the FCA and to follow Google’s example by giving advertisement credits to the FCA for the future. We also expect them to refund money that has been spent in the past by the FCA. Type: recommendation | Number: 18 | Paragraph: 97 | Response status: not_addressed Government response: We strongly agree with the view expressed in the report that it is not appropriate that online companies should profit both from paid for advertising for financial services and also from warnings we place on the same platforms about those adverts. Whilst we have received an offer of advertising cred