Significant uncertainty remains as to whether consumers will rapidly change their behaviours in line with the expectations of government’s Net Zero Strategy. For government to achieve net zero by 2050 requires extensive consumer engagement with its policies and behaviour change in line with its objectives, from installing heat pumps and better insulation to driving electric vehicles. For example, government has a target of installing 600,000 heat pumps a year by 2028, and that by 2035 all new...

Significant uncertainty remains as to whether consumers will rapidly change their behaviours in line with the expectations of government’s Net Zero Strategy. For government to achieve net zero by 2050 requires extensive consumer engagement with its policies and behaviour change in line with its objectives, from installing heat pumps and better insulation to driving electric vehicles. For example, government has a target of installing 600,000 heat pumps a year by 2028, and that by 2035 all new cars and vans sold are to be zero emission. However, government has a poor track record of engaging consumers, including over-estimating buy-in to its p Type: conclusion | Number: 2 | Response status: not_addressed Government response: 2.1 The government agrees with the Committee’s recommendation. Target implementation date: Autumn 2022 2.2 The Net Zero Strategy sets out how the government will support the public to make green choices, including making the green choice easier, cheaper and cleare