We recommend that the remit of the CAP code be extended by removing the requirement for editorial ‘control’ to determine whether content constitutes an advertisement.

We recommend that the remit of the CAP code be extended by removing the requirement for editorial ‘control’ to determine whether content constitutes an advertisement. Type: recommendation | Number: 69 | Response status: under_consideration Government response: 1. The ASA system ‘payment’ and ‘control’ tests have, for approximately 60 years, determined advertorial/native advertising that falls within the remit of the ASA system, and they help to ensure we—the advertising regulator—do not inappropriately extend our regulation to editorial or sponsorship mat