The Government, however, selected the 31 net zero technology areas in the Framework based on their potential carbon impact, the number of options to reach net zero and the potential for business opportunities in the UK.28 There is a risk that technology development has priority without sufficient regard being given to potential consumer needs. There is no specific programme that looks at the behavioural changes that might be needed from consumers and how to encourage them, although we were to...

The Government, however, selected the 31 net zero technology areas in the Framework based on their potential carbon impact, the number of options to reach net zero and the potential for business opportunities in the UK.28 There is a risk that technology development has priority without sufficient regard being given to potential consumer needs. There is no specific programme that looks at the behavioural changes that might be needed from consumers and how to encourage them, although we were told that behavioural strategy is being funded through some of the existing programmes in the delivery plan.29 DESNZ suggested that influencing and communi Type: conclusion | Number: 10 | Response status: accepted Government response: 3.1 The government agrees with the Committee’s recommendation. Target implementation date: Spring 2025 3.2 The Net Zero Strategy set out six clear principles on how the government will engage the public and support them to make green choices. This includes ensuring th