Although the film and HETV industry may be motivated to protect performers’ interests, with the history of collective bargaining agreements equipping it do so, that situation is not common across all the creative industries. The UK’s patchwork of copyright, intellectual property and data protection legislation is failing to protect performers from the nefarious use of generative AI technologies, such as unauthorised voice cloning and deepfakes. (Conclusion, Paragraph 206) 108

Although the film and HETV industry may be motivated to protect performers’ interests, with the history of collective bargaining agreements equipping it do so, that situation is not common across all the creative industries. The UK’s patchwork of copyright, intellectual property and data protection legislation is failing to protect performers from the nefarious use of generative AI technologies, such as unauthorised voice cloning and deepfakes. (Conclusion, Paragraph 206) 108 Type: conclusion | Number: 57 | Response status: not_addressed Government response: The government keeps legal frameworks under review, including those relating to copyright and related rights, and data protection. The Data (Use and Access) Act 2025 contains a number of updates to the data protection framework. We have also committed to publishing a report on the use of copyright m