The internet, and social media, could not operate without digital advertising. Given its implications for public safety, as per Principle 5, there needs to be heightened transparency in the market processes of online advertising. Government should mandate ‘Know Your Customer’ checks for participants in the programmatic advertising supply chain, as exists in other large markets. The government should also ensure that platforms disclose full ad campaign data, and allow independent third-party a...

The internet, and social media, could not operate without digital advertising. Given its implications for public safety, as per Principle 5, there needs to be heightened transparency in the market processes of online advertising. Government should mandate ‘Know Your Customer’ checks for participants in the programmatic advertising supply chain, as exists in other large markets. The government should also ensure that platforms disclose full ad campaign data, and allow independent third-party audits and vetting of ad exchange supply partners. (Recommendation, Paragraph 100) Type: recommendation | Number: 36 | Response status: not_addressed Government response: Digital Advertising is a core component supporting growth of the Advertising sector, as outlined in the Government’s Creative Industries Sector Plan published on 23 June 2025. While we acknowledge that there are concerns around trust and transparency in the Online Advertising ecosystem, it is import