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Consultation Outcome Published 24 Jan 2024 Department for Business and Trade ↗ View on GOV.UK

Smarter regulation: improving price transparency and product information for consumers

We are seeking views from anyone who has an interest, expertise, or experience in any or all of the consumer transparency proposals contained in this consultation document.

Opened 4 Sep 2023
Closed 15 Oct 2023
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We are consulting on proposals on 5 key areas of consumer information transparency, with the aim of improving the quality and accessibility of information. This is so consumers can make informed choices about the products they purchase, whether it is their weekly shopping or booking a hotel room online.

The 5 areas we are consulting on are the:

  • display of pricing information
  • hidden fees and drip pricing
  • fake and misleading reviews
  • online platforms
  • online interface orders

Alongside this consultation, we are publishing the research on drip pricing – estimating the prevalence and impact on drip pricing.