Automated vehicles: protecting marketing terms
Seeks views on protecting the use of certain terms in vehicle marketing so they can only be used for authorised automated (self-driving) vehicles.
Opened
10 Jun 2025
Closed
1 Sep 2025
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Linked documents
- Open Consultation Automated vehicles: protecting marketing terms
▤ Verbatim text from source document
The Automated Vehicles Act 2024 protects certain terms from being used to market vehicles that have not been authorised as automated vehicles. This will help prevent misunderstanding by ensuring that protected terms are only used when marketing vehicles that meet our self-driving standards.
We are seeking views on which terms should be protected.