The number of people who choose to have the vaccine will ultimately be determined by public trust in the vaccines.78 Our previous reports have shown the importance of clear and consistent communication and that a lack of information during the pandemic, or repeatedly changing and updating guidance, can be confusing and frightening for those affected.79 The Department of Health & Social Care is responsible for developing a communications plan and communicating with the public about the vaccina...

The number of people who choose to have the vaccine will ultimately be determined by public trust in the vaccines.78 Our previous reports have shown the importance of clear and consistent communication and that a lack of information during the pandemic, or repeatedly changing and updating guidance, can be confusing and frightening for those affected.79 The Department of Health & Social Care is responsible for developing a communications plan and communicating with the public about the vaccination programme. It established a cross-Government communications team, including representatives from the Vaccine Taskforce and the Cabinet Office, to co Type: conclusion | Number: 28 | Response status: not_addressed Government response: Accept. The government has worked closely with NHS E/I, PHE, the MHRA and JCVI to communicate clearly to the public about the development and rollout of the authorised vaccines. Public information about the vaccine programme, the vaccines themselves, and relevant